What sold for top dollar at “Disneyland: The Auction?”

On May 21-22, 2022, one of the largest collections of Disney park memorabilia ever assembled went on the Heritage Auctions’ auction block bringing in over $2 million, but which “Disneyland: The Auction” items earned the highest bids?

The Rummell collection (named after former Disneyland PA announcer Scott Rummell and his wife) attracted nearly 3,000 bidders and included a rare Disney park car – the first of its kind ever brought to auction – and a Skyway gondola that traveled above both Disneyland and Walt Disney World.

“This was a fantastic auction, which featured one of the finest collections of Disneyland items […] that included rides, posters, and signs from the theme parks,” said Heritage Auctions Animation Art Director Jim Lentz. “Disneyland is a place that represents so many fond memories for so many people, and the Rummells’ collection allowed a lot of people to add some of those memories to their personal collections.”

Which “Disneyland: The Auction” earned the highest bids?

As expected, the four attraction vehicles we highlighted in our preview story got quite a bit of attention and, as a result, brought in nearly $500,000 combined.

Topping the list is a complete park-used Autopia car with original body, chassis, and tires, which brought in $180,000, more than tripling its pre-auction estimate of $50,000+. The cherry red car, which Rummell called “the first car I ever drove,” is believed to be the only Autopia vehicle ever to come to auction with all original components.

Disneyland: The Auction top dollar - Skyway bucket

Also reaching more than three times its pre-auction estimate of $50,000+ – and considered one of the rarest Disney attraction vehicles – is a bright red park-used original Skyway gondola, which sold for $160,000. This gondola is even more unique because the lights are fully functional.

Disneyland: The Auction top dollar - Mr. Toad car

A third ride vehicle that also sold for more than its $50,000+ pre-auction estimate is a park-used original Mr. Toad’s Wild Ride vehicle from Walt Disney World that sold for $87,000.

Disneyland: The Auction top dollar - Rocket Jets vehicle

Last but certainly not least is the park-used original Rocket Jets vehicle which sold for $55,200. This particular vehicle was also one of Rummell’s favorite items in the sale because of fond memories of his children (and later his granddaughter) sitting in it.

Disneyland: The Auction top dollar - Club 33 signDisneyland: The Auction top dollar - Disneyland RR bell

Two additional items we highlighted in our preview were the original Club 33 sign that sold for $108,000 (more than 21 times its pre-auction estimate of $5,000+) and the Rainbow Caverns Mine Train Engine #3 bell (rung by Walt Disney himself) that sold for the “bargain price” of $21,600.

Other Disneyland signs that brought in top dollar:

  • An Enchanted Tiki Room “Next Show” sign that sold for $40,800

Disneyland: The Auction top dollar - Tiki Room sign

  • Hand-painted Storybook Land and Jungle Cruise signs from the Main Street Omnibus that sold for $33,600 each

Disneyland: The Auction top dollar - Storybook land sign
Disneyland: The Auction top dollar - Jungle Cruise sign

  • A hand-painted Disneyland Railroad sign from the Main Street Omnibus that sold for $31,200

Disneyland: The Auction top dollar - Disneyland RR sign

Before “Disneyland: The Auction,” Lentz noted that the Rummell collection featured 33 highly-collectible attraction posters, including a rare Tomorrowland PeopleMover Superspeed Tunnel original park-used silk-screen attraction poster, which sold for $31,200 – considerably higher than its pre-auction estimate of $5,000+.

Disneyland: The Auction top dollar - PeopleMover poster

Other top-selling posters were an original Pirates of the Caribbean attraction poster, which sold for $19,000; an original Main Street Cinema park-used Mickey Mouse poster that sold for $15,600; an original Fantasyland Dumbo the Flying Elephant poster that sold for $13,200; and an original Santa Fe Railroad Grand Canyon Diorama poster that sold for $12,600.

Disneyland: The Auction top dollar - Pirates posterDisneyland: The Auction top dollar - Dumbo posterDisneyland: The Auction top dollar - Grand Canyon Diorama poster

The auction also included nine large-scale display statues – known as “Big Figs” – and the top earner was a life-sized park-exclusive Mickey Mouse that sold for $21,600. This first-edition 37-inch-tall Mickey (one of just 500 made) is so rare that it’s considered “almost impossible” to find among collectors (and explains it’s high price tag).

Disneyland: The Auction top dollar - Mickey Mouse big fig

Click here to see all the “Disneyland – The Auction” winning bids.