Warped Tour Founder Talks Future of Music Festivals

LOS ANGELES — Most of Kevin Lyman’s time these times is spent at this pc, teaching new music market ins and outs to higher education college students.

Lyman teaches at USC’s Thornton University of Tunes, but it was just three a long time back that his daily life was entire of festivals.

What You Need To Know

  • Coachella is reportedly postponed until eventually spring of 2022
  • Goldenvoice, the festival’s promoter, has not commented on the postponement
  • This would be the fourth time Coachella has been postponed thanks to the pandemic

Lyman is the founder and producer of the Vans Warped Tour, a traveling rock tour that spanned 24 many years and finished in 2018. As a 37-calendar year sector veteran, he was not amazed to listen to Coachella was postponed once more. Very first off, building cash on a pageant is challenging as it is, he stated, without having all the new hurdles to maintain the large crowds risk-free.

“With minimal capacities, enhanced expenses for COVID protocol, the margins on tunes festivals are skinny,” said Lyman. “At 100% capacity, the final 10 to 20% is when you may possibly begin to see a earnings.”

The 2nd difficulty is social distancing. As Lyman shared stories about Warped Tour, there was constantly 1 thing they had in popular: the excitement about are living audio with men and women dancing. That kind of power is tricky to comprise.

“Tunes is a communal factor,” he mentioned. “Emotions get caught up.”

One answer is far more versatile contracts.

“There’s some safeguards in opposition to the expenses, in circumstance for wellness explanations they are unable to do the competition,” he stated.

And the other remedy is to just hold out to do it right.

“The expectations of the admirers have absent up so substantially,” Lyman added.

Confident, he misses working the significant Warped Tour — there is nothing at all like songs festival vibes. But suitable now, his concentrate is on the youthful era.

“So numerous men and women from my demo have long gone property for the to start with time,” he said. “They are off the street. They identified careers as logistics supervisors for Amazon, or they are executing one thing. There is heading to be a huge option for youthful persons.”

Lyman just may be instructing the really individuals who will be bringing these festivals again to us.