Princess Cruises Takes On Theme Parks in Clever New Ad

In what may possibly be the most intelligent advertisement I’ve witnessed in a quite extensive time, Princess Cruises has taken aim at the insanely significant price tag of theme park vacations.

Let’s start off with the slogan.

Permit Princess consider you to Alaska. In which the magic is real, all for half the price of theme park vacations.

Initial of all, they are seemingly implying that the magic is not real in a theme park. Gasp! While that might be an argument for one more working day, those people of us who imagine in magic might beg to differ. Ahem. Wherever the magic really shines for me is when I notice compact small children making the most of them selves in the Disney concept parks. They are so cute and are normally soaking in magic in the only way they know how – at times it is actually easy like twirling close to in entrance of Cinderella Castle while other times, they could possibly be exuding pure pleasure even though meeting their favorite Disney character IN Real Everyday living for the very first time when they’ve only ever viewed them on tv. Let us be straightforward, occasionally they are screaming their minimal heads off mainly because they’re sizzling and exhausted. Magic is distinctive for everybody.

A different piece of this exact same Princess Cruises promotion marketing campaign reads as follows:

Dreaming of a Summer Trip? We have received Mountains, Animal Kingdoms, Wilderness Lodges, Trains, Riverboats, Key streets, and Fireworks.

Certainly, this aspect is directed correct at Disney.

Now, who am I to argue about the wonderful point out of Alaska obtaining genuine magic? Its landscape is simply just amazing with all those gigantic glaciers, all the wildlife, the probability of looking at the Aurora Borealis, and substantially more (as mentioned higher than – haha!). I’ve viewed photographs of some of Disney Cruise Line’s ports of phone in Alaska and though I’ll concur that their Main Streets are rather quaint and lovable, they are no Primary Avenue, U.S.A.

I’m also not about to argue about the astronomical price of a Disney topic park holiday in unique. In fact, I wrote an report very last thirty day period immediately after a extensive telephone discussion with my relatives again dwelling outlining the newest pricing and facts of a existing family vacation to Walt Disney Globe. It was not fairly and we finished up deciding that we’d pay a visit to a various desired destination for our subsequent multi-generational family holiday vacation. My write-up is Listed here if you’d like to examine it.

Magic can of course mean various matters to unique people, but it absolutely is not an cheap endeavor when it will involve a Disney topic park.

Bravo to the marketing office at Princess Cruises for this little bit of magic. Acquire a glance at the ad and see for oneself! Have you at any time been on a Princess cruise?