Pasadena mayor shares Rose Bowl’s path to financial recovery

PASADENA, Calif. — The city of Pasadena is getting ready to welcome people today back again to the Rose Bowl extra than a yr immediately after the pandemic shut its gates.

Vacant seats have resulted in major monetary reduction for the town as the stadium strategies its 100th anniversary.

What You Will need To Know

  • The metropolis of Pasadena is making ready to welcome people back again to the Rose Bowl 
  • Vacant seats have resulted in major monetary decline for the metropolis
  • The town would have used the shed cash to make repairs and improvements
  • Nostalgia is one particular of quite a few reasons Pasadena Mayor Victor Gordo thinks men and women will return

Pasadena Mayor Victor Gordo mentioned the town experienced hoped to make just under $60 million in revenue in advance of the pandemic hit. 

“We finished up with a reduction of about $12 million internet,” Gordo reported.

Gordo was on the Rose Bowl Stadium of Directors for 10 several years ahead of getting mayor. He reported the metropolis would have utilised the misplaced income to make repairs and advancements.

The pavilion and box seats had been renovated nearly 10 many years in the past, but far more operate is continue to to be performed.

“Improvements for seats, enhancements in the concourse, loos in the concourse, about $50 million on our would like list that we’d like to see,” Gordo claimed.

Enhancements will support with levels of competition from new stadiums like SoFi in Inglewood. Gordo acknowledges the bowl will have to struggle with other venues to e book situations, but he thinks historical past is on its side.

“The granddaddy of them all. America’s stadium. It’s just a distinct experience,” Gordo said. “You can not replicate it. You just can’t switch it. Thirty years from now, folks will say, ‘What was the identify of that stadium more than in Inglewood?’ But they’ll normally don’t forget the Rose Bowl.”

Nostalgia is just one of a lot of explanations he believes folks will return, he explained. A two-day new music competition has already been announced together with the 95th The united states Fest 4th of July show. Soccer games will return as perfectly.

The year 2022 will mark the 100th anniversary of the bowl, and Gordo said celebrations are now in the operates, along with strategies to maintain the bowl flourishing.

“We have a accountability to guarantee that it continues for yet another 100 a long time, and we’re going to do that,” Gordo claimed.

The Rose Bowl, which opened in October 1922, is identified as a National Historic Landmark and California Historic Civil Engineering Landmark.

The Rose Bowl function calendar can be located on the stadium web site.