NBC estimates 17 million in US saw opening of Tokyo Olympics

NEW YORK – An approximated 17 million men and women in the United States viewed the opening ceremony for the Tokyo Olympics held in a mostly empty stadium, down 36% from the kickoff to the Rio de Janeiro Online games 5 years back.

The 17 million incorporates people who viewed the ceremony live on NBC or on line when it aired Friday early morning and these who observed an edited edition on NBC in key time that evening, the Nielsen company claimed Sunday.

NBC was not able to split down how a lot of individuals viewed dwell and how lots of noticed the key-time model. The 26.7 million who saw the Rio opening ceremony incorporated the two tv and on the internet viewership.

Nine several years ago, when the Summer time Olympics ended up held in London, the opening ceremony drew a history-setting U.S. audience of 40.7 million persons.

It truly is tricky to convey to how a lot the sluggish start to the Tokyo Online games reflects lowered fascination in the Olympics, which were being delayed a year mainly because of the COVID-19 pandemic, or profound changes in how Us citizens view television. With the explosion of streaming as an alternate, rankings for stay tv have dropped sharply more than the past 5 decades.

Advertisement

___

More AP Olympics: https://apnews.com/hub/2020-tokyo-olympics and https://twitter.com/AP_Sports activities

Copyright 2021 The Linked Press. All legal rights reserved. This content could not be revealed, broadcast, rewritten or redistributed without authorization.