Leonard Nimoy’s family launching campaign for COVID vaccines

LOS ANGELES (CNS) — LA Care Wellness Prepare is collaborating with the family of the late “Star Trek” actor Leonard Nimoy on a billboard and social media marketing campaign to inspire COVID-19 vaccinations and mask use.

The “Stay Lengthy and Prosper” campaign will make use of the catch phrase popularized by Spock, the character played by Nimoy on the television collection that aired from 1966-69 on NBC, and in a number of subsequent massive-display screen versions.

What You Have to have To Know

  • LA Care Health Plan is collaborating with Leonard Nimoy’s loved ones on a billboard and social media campaign to inspire vaccinations and mask use
  • The “Dwell Long and Prosper” marketing campaign will make use of the capture phrase popularized by Spock
  • Nimoy was diagnosed with continual obstructive pulmonary sickness in 2013 and committed the very last two yrs of his lifetime to increasing awareness about the disorder
  • The billboard will aspect a masked individual and will contain a message encouraging persons to get vaccinated

Nimoy was identified with serious obstructive pulmonary illness in 2013, and committed the last two several years of his lifestyle to elevating consciousness about the progressive lung disorder. Officers stated his family members is confident that if he were being alive Monday, he would be an outspoken proponent of mask use and vaccination through the COVID-19 disaster, which has viewed so quite a few experience lung hurt.

“The phrase stay lengthy and prosper spreads a message that my dad strongly thought in — not only for a extended and wholesome life, but it also represents peace, tolerance, range and unity. This job genuinely is a continuation of his mission on lung health,” mentioned Julie Nimoy, the actor’s daughter who also runs the Los Angeles-based mostly Remembering Leonard Nimoy with her spouse David Knight.

“We are so grateful that LA Care was keen to perform with us, and their workforce made a wonderful principle that will capture notice and make certain the message is seen,” she additional.

The billboard will feature a masked specific and will include a concept encouraging individuals to get vaccinated.

“Dare I say, it was the rational issue to do. We were honored to be approached by the Nimoy relatives immediately after they saw our billboards demonstrating masked folks,” LA Treatment CEO John Baackes reported.

“Leonard Nimoy and the beloved phrase `live extensive and prosper’ will for good hold a area in our hearts, and we know they can assist us get out the term about some incredibly crucial steps that will assist us all guard ourselves and our liked kinds.”