Some people watch the Super Bowl just for the commercials, and during today’s game between the Philadelphia Eagles and the Kansas City Chiefs, those people (and everyone else) were rewarded with the debut of a new Disney100 Super Bowl commercial in honor of the company’s 100th anniversary.
Images courtesy of Disney
The year-long Disney100 celebration began on Jan. 27, 2023, at the Disneyland Resort and continues with the new Super Bowl commercial spotlighting 100 years of unrivaled storytelling and innovation.
“Disney100 represents a celebration of all of our fans and families, and our storytellers and creative visionaries whose talents and imaginations have created the magical moments that make Disney such an enduring part of the global culture,” said Walt Disney Company CEO Bob Iger.“As we commemorate our historic 100th anniversary, it is remarkable to look back at Walt Disney’s legacy and his passionate pursuit of excellence that continue to propel the Company forward today. We are incredibly grateful to the generations of people all over the world for being such a special part of our history and for inviting our stories and characters into their lives over the past century.”
The Disney100 Super Bowl commercial – “Disney100 Special Look” – features memorable moments from Disney’s films, series, stage productions, theme parks, and fans, along with quotes from Walt Disney himself, calling on the shared memories a reason Disney holds such a special place in the hearts of audiences across the globe.
The debut of “Disney100 Special Look” during the Super Bowl continues the anniversary celebration that provides opportunities for Disney fans to relive magical memories and look forward to new stories and experiences, including the debut of “Ant-Man and The Wasp: Quantumania” on Feb. 17, 2023, and the world premiere of Disney100: The Exhibition at the Franklin Institute in Philadelphia on Feb. 18, 2023.
The innovative and immersive exhibit from The Walt Disney Archives will showcase more than 250 items, including rarely-seen original artwork and artifacts, costumes and props, theme park attraction vehicles, and more. The exhibition will make stops across the United States and throughout Europe. Click here for details.
This year’s theatrical releases include “The Little Mermaid” and “Guardians of the Galaxy Vol. 3” in May; “Elemental,” “Indiana Jones and the Dial of Destiny,” “The Marvels,” and “The Haunted Mansion” this summer; and an original animated musical from Walt Disney Animation Studios, “Wish,” will debut only in theaters on Nov. 22, 2023.
Disney is excited to celebrate its 100th anniversary with its fans, creators, and employees throughout the year. Click here To learn more about the celebration and share your favorite Disney memories on social media with #Disney100.
If you missed the big game, you can watch the new Disney100 Super Bowl commercial here: