Disney CEO Bob Chapek Outlines Focus for 2022

In a memo sent out to Disney forged customers on Monday, Bob Chapek, Chief Executive Officer of The Walt Disney Firm, summarized his strategies for the firm using 3 unique “pillars” to define his goals for 2022.

Ever considering the fact that Chapek took around for longtime CEO Bob Iger back again in February of 2020, there has been a rather respectable sum of concern between on line Disney supporters as to the innovative facet of points within just the company. Most Disney lovers feel that Chapek’s primary worry is the company’s monetary bottom line and they concern that this will have a prolonged-phrase impact on the topic parks.


As we commence the New Calendar year, I want to share our mission and the strategic pillars that will be important to our success—but first, I want to commence 2022 on a note of gratitude for all of you, your expertise, determination, and optimism in the course of the most disruptive time in our company’s historical past.

Thanks to you, we are weathering the pandemic and rising much better than at any time. Above the past two many years, we continued to inform the world’s best stories, reorganized, and accelerated our transformation to superior provide audiences and attendees. We seemed inward in the course of a time of social disruption, saw how much was still left to do, and made considerable modify. And of study course, we underwent a leadership change—and I am enormously grateful for the great foundation Bob Iger left us.

You accomplished these points all through a at the time-in-a-century pandemic, and I want to acknowledge these whose roles involve them to be in the office environment or a single of our parks, as nicely as these working from residence whilst managing at-property learning and gaps in childcare. I also appreciate your endurance as we start reopening our places of work. Our long-phrase purpose is to give better adaptability, and your leaders will be in touch as designs evolve.

It’s ironic that this disruption is occurring as we get ready to celebrate our company’s 100th anniversary. For virtually a century, we have defined and redefined enjoyment, created many lifelong recollections, and delighted admirers and people all-around the globe. It is a legacy that is just unrivalled—and a welcome accountability for us to construct upon.

And so I consider our mission for this year is apparent: established the stage for our second century, and assure Disney’s subsequent 100 decades are as productive as our to start with. To do that, we will emphasis on 3 pillars.

First, storytelling excellence. What would make Disney so special is that the stories we notify imply some thing to men and women. They encourage, give hope, provide us collectively, illuminate the world all over us, and generate memories. That is Disney magic, and we need to continue to established the artistic bar increased and better. To that end—and in addition to all my other imaginative meetings—I am creating a new standing every month conference with our senior resourceful leaders to focus on the alternatives we confront as a storytelling enterprise. This will encourage collaboration, sharing of very best methods, and encourage cross-studio ideation.

Next, innovation. Since Steamboat Willie, we have been the world’s foremost revolutionary storytellers. That must continue on as technology evolves, supplying our artistic teams new canvases like the metaverse on which to paint. We really should be specifically revolutionary as we find to convey stories to lifestyle in new ways—particularly if they enrich what numerous phone our “franchise ecosystem,” which is one of the things that sets us aside.

And third, relentless emphasis on our audience. We are a significant enterprise with several constituents and stakeholders, all of whom have a put in our choice-producing. But at the close of the working day, our most significant guide—our North Star—is the buyer. Right now, their conduct tells us and our market that the way they want to working experience entertainment is changing—and changing quick many thanks to technology and the pandemic. We must evolve with our viewers, not function from them. And so we will set them at the centre of just about every final decision we make.

When you glimpse at the leisure landscape, I consider Disney stands on your own. We have the world’s most inventive storytelling motor along with the world’s most beloved makes and franchises—which we can provide to existence in approaches no one else can. We have a portfolio of distribution platforms across the world—including highly effective streaming services—with the means to arrive at audiences anywhere, whenever. We have the #1 information organization and the most trustworthy manufacturer in athletics. We convey people today collectively and make magical recollections that previous a life span at our parks and on our cruise ships. We have a distinctive means to influence culture and connect with persons on deeply personalized ranges. And we have you—the greatest workforce in the company.

I couldn’t think of a superior combination, and I could not be extra optimistic about our potential. I glimpse ahead to environment the phase for our upcoming century with all of you, and to creating the unique brand name of magic that only Disney can.