TEXAS — If one of the things you “like about Texas” is Josh Abbott Band frontman Josh Abbott, this is for you.
Dairy Queen is partnering with the country singer and guitarist to bring a new twang to the popular ice cream and fast food chain.
Putting a spin on the famous “That’s What I lIke About Texas” jingle, Abbott brings his own style to the table for the “No Place But Texas, Nobody But DQ” campaign that launched Monday.
“Josh Abbott grew up in Idalou, Texas, enjoying the treats and eats at his local DQ restaurant,” said Lou Romanus, CEO of the Texas Dairy Queen Operators’ Council. “He loves the brand so much he even shares an ode to DQ restaurants in the lyrics of his song ‘I’ll Sing About Mine.’ Texans are proud of their traditions and DQ restaurants in Texas have been a fixture in this state for 75 years. Josh is a natural fit for this new sound which represents our strong brand in Texas.”
The original jingle was created two decades ago by the LOOMIS Agency, and Abbott’s remix brings a refreshed version to DQ fans, which will be featured on the radio and television throughout the Lone Star State.
Abbott founded the Josh Abbott Band in Lubbock in 2006, and their songs embody Texas ideals of family and community.
“When I think DQ restaurants in Texas, obviously I think of the jingle. When I first got the call about possibly recording the iconic jingle, I thought that was cool. There’s a big responsibility to staying true to the roots, but also invoke the sound of our band,” Abbott said. “You will hear my voice as well as the banjo and fiddle in this new version. We are excited for Texans to hear it and maybe we’ll run into DQ fans grabbing a Blizzard while we are on tour.”
