Conversation: Anthony Petralia, Tralia, Sarasota, FL

Anthony Petralia, proprietor, Tralia

 

Tralia

Sarasota, Florida

 

Concept:

We are a Fashionable Italian digital cafe/ghost kitchen area in Sarasota, Florida, specializing in seasonal, domestically sourced ingredients with a concentration on obviously leavened “sourdough” Neopolitan and Detroit type pizzas and pastas. We opened during the COVID shutdown in 2020 though I was furloughed from the cafe I was functioning as a chef. We initially commenced by only giving contactless, curbside pickup and were being one of, if not the very first, in our area to do so. Running only a single day a 7 days, clients would pre order on the net a number of times in progress by our website and pickup at the wished-for time at the shared kitchen area we function out of. Following limits commenced to loosen, and people today have been likely out much more, we partnered with a local trendy bar and taproom called 99 Bottles to do a support out of their kitchen area. 

 

Pizza:

We predominantly do Neopolitan design and style, but also do a Detroit-type pan pizza as well. We use an organic “00” flour from the Midwest, and leaven it with 100-p.c sourdough starter (no industrial yeast) that I produced from scratch about 5 many years ago and feed on a each day basis. Our Neopolitan has a bigger hydration than a classic Neapolitan and has a two-portion baking process at different temperatures. This gives us the vintage leopard recognizing on the dough but with additional of a crisp than that of a wooden fired Neapolitan. 

 

What was the driving pressure that produced you want to open a ghost kitchen? Why start a ghost kitchen?

Having been in the cafe industry my full existence I’ve usually required to have my possess someday. It is incredibly tricky to do if you really do not have the indicates offered to you. I experienced read through about ghost kitchens and saw comparable principles popping up in some of the even larger cities. Partnering with the shared kitchen we get the job done out of has been a fantastic way to start off a brand name and grow it from the floor up employing the leanest design probable. The intent was that as we develop and scale our organization, we can incrementally improve the room we use and the volume of time we lease. Currently being that I also maintain a total-time task as a chef at other ideas, this has been critical to our accomplishment. It was my purpose that I would be ready to grow it into my “main hustle” and that when that working day arrives, we will have currently created a sturdy adhering to to open a brick and mortar with. 

 

What are some of the things that you experienced to establish to get your ghost kitchen area off the floor?

Apart from the usual licensing and what not, it was essential to obtain a commercial kitchen area that we could hire by the hour. We were being blessed to discover a wonderful just one in Sarasota (Your Culinary Area) that wished to convey ghost kitchen principles to the area, and we occurred to be the initially. We also experienced to create a brand identification and a menu that was smaller more than enough to conveniently execute, but wide more than enough to entirely encompass all the things we needed to do as a whole restaurant someday, so our menu is regularly modifying and evolving. We also had to set up an on the net buying technique in which pre-order was out there. Considering the fact that we are a smaller procedure, we also experienced to determine out how to restrict the orders in a specified time body. We applied a combination of both of those Square and Tock buying techniques. Given that it was a new principle for the region, the program was new to most people, but it caught on fairly swiftly. We also experienced to determine out how to make Neopolitan type pizzas with no investing a ton of money at the beginning.