2009 December: A Pizza My Mind

By Big Dave Ostrander
Pics by Josh Keown

Large Dave’s usually closed early on Christmas Eve (6 p.m.) so that my crew could get property and love their family members time. The important word below is relatives. Many households get jointly on Xmas Eve. Due to the fact the subsequent day will be stuffed with regular house-cooked feasts, the cooks in charge (Moms) are hunting for an quick-to-prepare, no muss, no fuss family favored. Pizza is just that. Due to the fact pizza is an impulse food stuff invest in, you may perhaps want to alert your shoppers that you will be closing early but will be filling orders until finally 6 or 7 p.m. on Xmas Eve. The pizza market currently enjoys sturdy product sales the day ahead of Thanksgiving. Why not make the working day before Xmas ours as very well?

The leading of your pizza box is underutilized for advertising and sending messages to your prospects. Most of us only believe about lower price coupon box toppers taped to the box. What is wrong with making a holiday getaway thank you information alongside with an invitation to start a loved ones custom of Christmas Eve pizza? Office Max and Staples offer printer paper that has getaway colour borders that would get the job done wonderful for the concept. Develop a vacation concept and weave in the suggestion that you would be delighted to cook a family preferred supper for them on Christmas Eve. Also, point out that you will only be equipped to fi ll orders for 100 family members and that it is very first appear, very first served on that working day. Then it is around. This creates a perception of demand and the want for expediency.

Each individual yr, like clockwork, I had dozens of households buy pizza for that night. It turned custom and the very same names popped up each 12 months.

Also, I’m guaranteed you are effectively mindful that, usually, product sales slump in January. Why not consist of a getaway present for your loyal clients that is incorporated on the holiday box topper? For instance, enhance up your sluggish weekdays with a good supply. Provide freebies with the buy of any massive pie. Whichever it normally takes to get the consumer in the door is good activity to ward off the fi rst of the yr revenue blues. ?

Huge Dave Ostrander owned a highly profitable unbiased pizzeria in advance of starting to be a specialist, speaker and internationally sought-soon after coach. He is a month-to-month contributor to Pizza Currently and qualified prospects seminars on operational topics for the household of Pizza Expo tradeshows.